The 10-year anniversary marks a new era for the well-established fashion brand Elena Luka and Macedonian fashion in general!

Elena Luka belongs to the elite global fashion scene, and this is proved by its latest and extremely important project “The World of Elena Luka”, which places its luxury design in fashion capitals of the world, staring from New York City (the city that never sleeps, where parties, fashion and glamour thrive, and women rule)!

The avant-garde is bound to lead and raise standards in the fashion industry, and Elena Luka has skillfully played its role as an avant-garde fashion brand during the recent years, and has proven this times and again, especially with its new international project, which is of crucial importance for the overall fashion industry in our country.

In collaboration with the luxurious conceptual and online store “Dreems”, Elena Luka unveils its unique designer products in one of the world’s most important fashion capitals, New York! The Dreems team were very excited and their ongoing comments indicate that they are fascinated by the unique aesthetic of our brand, which promises a lasting and fruitful collaboration.

The new luxury collection of Elena Luka, “NYC” will be presented alongside other world-renowned brands to the international audience in New York, through its own showroom within the concept store ”Dreems”. At the same time, the elegant designer pieces of Elena Luka’s new line are also available for sale on the online shop of dreems.nyc, but also on our own e-shop.

I did not choose to go to New York City by chance – the city of fashion, of glamour, the city where women rule. It is exactly what inspired our “NYC” collection for the upcoming season – the nightlife of the city with all its glamour and extravagance. Elena Luka takes you on a journey through time, to remind New York of the woman’s sex appeal in the past. I can promise you real glamour, sophistication and a look that will leave you breathless, says Ms. Elena Pandeva, the ambitious lady, owner and general manager of Elena Luka.

Located in Soho in Manhattan, which is the most elite fashion district known as the most luxurious shopping destination, the concept store “Dreems” is located near exclusive stores such as “Chanel” and “Balmain”. In such an environment, the glamorous designs of the Macedonian fashion brand Elena Luka are available for sale starting from this season.

We are proud that with this particular project, “The World of Elena Luka”, our fashion brand is securing a strong position for Macedonian fashion on the world fashion map, bringing our design in the focus of world’s fashion events! – says Ms. Pandeva.

“NYC” – FALL WINTER 2019/20 COLLECTION

Luxury, exclusive design, art, glamour and high quality craftsmanship – this is what makes up the identity of the well-established Macedonian fashion brand Elena Luka. The fascinating profile of the brand fits perfectly in the global fashion scene and surely belongs to the fashion elite with all its features.

In this sense, the new fall-winter 2019/20 collection of Elena Luka named “NYC”, inspired by New York city’s night life, boasts with its glamour and luxury.

If you go back a few decades in time, it’s not hard to tell that this city is timeless, the royal capital of parties which is widely known for its disco era – the glamour of night clubs among which the legendary “Studio 54”. The biggest world divas, such as Diana Ross, Farrah Fawcett, Liza Minnelli, Tina Turner, Faye Dunaway, Margaux Hemingway, Iman, Jacqueline Onassis Kennedy and Brooke Shields all dictated world fashion straight from the fashion capital New York. Looking at old photographs throughout the history of NYC, one can recognize the fashion fever, characterized by shining satin and silks, accentuated shoulders, neon colors, glitter, glamorous short dresses and extravagant tailoring. This particular woman from New York’s disco era is the inspiration for this collection.

Designed for ladies with strong sense of style who recognize the art of fashion design, this is a luxurious fashion line which will meet even the highest standards.

Designed to put an emphasis on the identity of the modern and brave woman who always believes in herself, this collection is ideally suited for the modern heroine’s needs.

At the core of this collection is the maulage technique, which is used by the real masters of fashion art. This technique defines the line of the collection which uses high quality Italian satin, exclusive and unique in its aesthetics and brilliance. You will also recognize the play with volume and shape through a range of models with pleats, which adds up to the artistic value of the collection.

The collection of Elena Luka that is feminine, and at the same time alluring, is made up of different luxurious pieces, ranging from asymmetrical skirts, jackets, elegant pants, to mini, midi and maxi dresses which vibrate the spirit of New York’s disco era.

As powerful as the woman for which it was created….